What Swifties in Singapore Taught Us About Screen to Streets
Some of our most experimental ideas didn’t come from technology. They came from conversations. This is how the Eras Tour …
Merlins Sports Entertainment
Studying Recovery: What We’re Learning and Why It Matters
At Merlins, we don’t rush to conclusions. We study process. We observe patterns. We listen to athletes, creators, and people …
Recovery Is Part of the Game
At Merlins, we spend our time around performance — not just at the elite level, but across the entire spectrum …
Our Documentary Principles
Creative & Editorial Principles At Merlins Sports Entertainment, our documentaries are built on trust, access, and authenticity. To protect the …
Merlins Rebirth — Inspired by Eras Tour
Merlins began life as an energy drink — launched at 30 Rock in collaboration with NBC, alongside a short-form mini-movie …
Early Development -The Road to LA28 – Lacrosse Pilot and Series
Lacrosse returns to the Los Angeles Olympic Games after one hundred and twenty years—marking a historic moment for one of …
Champagne Carbon – From Soil to Speed
The Carbon Champagne documentary development began not as a pitch, but as a conversation — with the owner and managing …
Feeling Punjabi – A Feature Film in Development
Project: Feeling Punjabi Category: Film Development Status: In Development / Co-Production Stagescreen Production / Merlins Sports Films Location: Birmingham Feeling …
Why We Keep a Journal
This journal exists to document the work while it is being made. Merlins Sports Entertainment develops films, immersive experiences, micro …