Episode 1 – NBC 30 Rock: Where the Merlins Story Began

Merlins Podcast: Knights of Sports Before Merlins became a world a world of films, immersive experiences, and global sports storytelling, there was the beginning at NBC’s 30 Rockefeller Plaza – a two-part movie, a first real collision with broadcast television and a moment that changed everything. Episode 1 of the Merlins Podcast opens inside the birthplace of modern broadcasting — where a young idea collided with one of the most powerful media institutions in the …

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Exploring the Studio World

Each Studio World represents not a project, but a possibility. They are starting points — visual invitations into the kinds of cinematic universes Merlins is able to translate from screen into living experience. ⚔️  A Knight of the Seven Kingdoms This world opens the gates to a realm of kingdoms, orders, and ancient rivalries. Visitors are transported into a living medieval universe where they can journey across multiple realms, each with its own identity, architecture, …

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Beyond the Grand Prix – Micro Dramas

Beyond the Grand Prix is a micro-drama series that goes beyond the paddock and into the soul of each host city. We turn our lens toward the people working in the shadows — stars of their own craft — the ones who give every Grand Prix its unique heartbeat and flavor. The essentials. The culture builders. The atmosphere makers. From chefs, baristas, and mixologists to street-food creators and late-night legends, we explore the hands and …

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Our Documentary Principles

Creative & Editorial Principles At Merlins Sports Entertainment, our documentaries are built on trust, access, and authenticity. To protect the integrity of each story—and the people within it—we operate under a clear creative framework. These principles allow our films to feel honest, immersive, and cinematic, while respecting the communities and subjects who invite us in. Our approach includes: These standards are not about control—they are about consistency, trust, and protecting the story. They ensure that …

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Early Development -The Road to LA28 – Lacrosse Pilot and Series

Lacrosse returns to the Los Angeles Olympic Games after one hundred and twenty years—marking a historic moment for one of the world’s oldest team sports. Lacrosse is the national sport of Canada and the Creator’s Game, first played by Indigenous peoples. Over generations, it has evolved into a truly global sport, now played across Pakistan, China, Africa, Europe, the Caribbean, and South America. Merlins Sports is drawn to the ethos of the game—its speed, skill, …

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