Merlins Sports Entertainment F-Labs innovation lab exploring Formula 1 technology, performance, and wellness
Makayla and Krishma explore Formula 1 innovation inside Merlins F-Labs

Merlins Sports Entertainment

Films, immersive experiences, and performance-driven storytelling across sport, Formula 1, and next generation wellness.

Merlins Energy Source

A premium energy beverage returns, reimagined in F-Labs for a new era of performance.

F-Labs | Merlins Sports Entertainment

F-Labs is the innovation division of Merlins Sports Entertainment, exploring advanced Formula 1 technology, athlete performance, and next-generation wellness.

Enter the world of F-Labs

A glimpse inside F-Labs, the innovation division of Merlins Sports Entertainment.

Innovation across wellness, performance, and next-generation beauty – engineered in F-Labs

  • Bugatti Immersive Experience | Reviving Romano’s Lost Factory with Merlins

    Bugatti Immersive Experience | Reviving Romano’s Lost Factory with Merlins

    At Merlins, we believe in sharing the journey. In this Journal, we open the doors to what we’re building — ideas in motion, projects in development, and visions taking shape. Some will become reality. Some will evolve. But here, you experience them with us. Romano Artioli once brought Bugatti back to life. His vision was… Read More

  • Leo Wood UK Boxer | From Rolling Stones Legacy to Modern Knight

    Leo Wood UK Boxer | From Rolling Stones Legacy to Modern Knight

    “At Ronnie Wood’s legendary ‘Into the Woods’ gatherings, Merlins Energy Source was always present. Today, as the comeback kid returns, a new era begins — where Rolling Stones legacy meets the rise of a Modern Knight.” From a legacy built on music, a new rhythm is emerging — not from a guitar, but from the… Read More

  • Why Merlins Uses Bugatti: Innovation, Legacy, and the Art of Speed

    Why Merlins Uses Bugatti: Innovation, Legacy, and the Art of Speed

    Bugatti is not just a car. It is a statement of art, engineering, and relentless innovation. At Merlins Sports Entertainment, every brand we align with carries a deeper story — one rooted in legacy, creativity, and the pursuit of excellence. Bugatti became part of the Merlins world through a film we are developing, inspired by… Read More