Merlins Sports Entertainment F-Labs innovation lab exploring Formula 1 technology, performance, and wellness
Makayla and Krishma explore Formula 1 innovation inside Merlins F-Labs

Merlins Sports Entertainment

Films, immersive experiences, and performance-driven storytelling across sport, Formula 1, and next generation wellness.

Merlins Energy Source

A premium energy beverage returns, reimagined in F-Labs for a new era of performance.

F-Labs | Merlins Sports Entertainment

F-Labs is the innovation division of Merlins Sports Entertainment, exploring advanced Formula 1 technology, athlete performance, and next-generation wellness.

Enter the world of F-Labs

A glimpse inside F-Labs, the innovation division of Merlins Sports Entertainment.

Innovation across wellness, performance, and next-generation beauty – engineered in F-Labs

  • Merlins Sports Presents | Even a Duck Named Merlin Has a Dream | FIFA World Cup 2026

    Merlins Sports Presents | Even a Duck Named Merlin Has a Dream | FIFA World Cup 2026

    Every FIFA World Cup creates legends. Some wear boots. Some wear jerseys. And sometimes… even a duck named Merlin has a dream. Merlín has captured the imagination of football fans across Mexico, becoming an unlikely symbol of loyalty, joy, and unwavering support. His journey reminds us that the magic of sport belongs to everyone. At Merlins… Read More

  • GUCCI VAROOM: From Niagara Falls to Monaco

    GUCCI VAROOM: From Niagara Falls to Monaco

    This Saturday, the Niagara Canada International Film Festival presents an exclusive Director’s Cut screening of GUCCI VAROOM: Montreal Mix II as part of its official festival program. Opening the festival segment at 5:00 PM, the film explores the intersection of Formula 1, fashion, music, nightlife, and street culture, demonstrating how Grand Prix culture extends far beyond the… Read More

  • GUCCI VAROOM | GRAND PRIX 2027

    GUCCI VAROOM | GRAND PRIX 2027

    Between the Paddock and the Streets Formula 1 has never been bigger. Drive to Survive opened the doors to the paddock, giving fans unprecedented access to the teams, drivers, rivalries, and pressures that exist behind the race weekend. GUCCI VAROOM explores what happens beyond the paddock. The restaurants. The hotels. The fashion houses. The photographers. The… Read More