Merlins Sports Entertainment
Films, immersive experiences, and performance-driven storytelling across sport, Formula 1, and next generation wellness.
Merlins Energy Source
A premium energy beverage returns, reimagined in F-Labs for a new era of performance.
F-Labs | Merlins Sports Entertainment
F-Labs is the innovation division of Merlins Sports Entertainment, exploring advanced Formula 1 technology, athlete performance, and next-generation wellness.
Enter the world of F-Labs
Innovation across wellness, performance, and next-generation beauty – engineered in F-Labs
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GUCCI VAROOM | GRAND PRIX 2027
Between the Paddock and the Streets Formula 1 has never been bigger. Drive to Survive opened the doors to the paddock, giving fans unprecedented access to the teams, drivers, rivalries, and pressures that exist behind the race weekend. GUCCI VAROOM explores what happens beyond the paddock. The restaurants. The hotels. The fashion houses. The photographers. The… Read More
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GUCCI VAROOM: Montreal Mix II Selected for Niagara Canada International Film Festival.
GUCCI VAROOM: Montreal Mix II, the latest music film from Hollywood Khan, has been selected for screening at the Niagara Canada International Film Festival. Produced under the Merlins Sports Entertainment banner, the film explores the intersection of Formula 1, fashion, music, and street culture through the lens of Montreal’s Formula 1 weekend. Festival audiences will… Read More
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Merlins Sports Entertainment | Culture Has Entered the Stadium
While others are now announcing partnerships between football clubs, music agencies, influencers, and cultural storytellers, Merlins Sports Entertainment has already been quietly building experiential concepts that blend sport, music, fashion, nightlife, and community storytelling into one ecosystem. Recent announcements surrounding collaborations between Chelsea F.C. and Roc Nation validate something Merlins has believed for years: The future of… Read More