Merlins Journal | Films, Immersive Worlds & Screen to Streets

Merlins, NBC 30 Rock, Screen to Streets Launch Podcast Ep1

In 1998, Merlins Sports Entertainment was not launched in a boardroom or studio lot. It was born on the road — between manufacturing floors, city streets, and television history. At the time, the Merlins team was in San Francisco at Ball Metal, overseeing the first-ever can run for the Merlins Energy Source beverage. The brand was taking physical form, transitioning from concept to product. While traveling through the city, the team noticed something unexpected: a …

What Swifties in Singapore Taught Us About Screen to Streets

Some of our most experimental ideas didn’t come from technology. They came from conversations. This is how the Eras Tour influenced Merlins Screen to Streets thinking – because the magic is on the streets. While traveling, we spent time speaking with fans — Swifties — around the Eras Tour stop in Singapore. What stood out wasn’t the concert itself, but how people arrived there. Fans came from across Asia, Europe, Australia — many countries converging …

Studying Recovery: What We’re Learning and Why It Matters

At Merlins, we don’t rush to conclusions. We study process. We observe patterns. We listen to athletes, creators, and people who have stayed in the game longer than expected.Recovery is one of those patterns that keeps repeating — quietly shaping careers, creativity, and longevity. Recovery Is a Biological Conversation The human body is not passive after exertion. It is constantly communicating. Cells signal repair. Tissues request resources. Systems negotiate balance — inflammation versus healing, fatigue …

Recovery Is Part of the Game

At Merlins, we spend our time around performance — not just at the elite level, but across the entire spectrum of sport and movement.From esports to cricket. From lacrosse to golf. From tennis to endurance events like the Tour de France. Different disciplines. Different demands. One shared truth: If recovery fails, performance ends. Keeping People in the Game Modern sport pushes the human body further than ever before. Schedules are tighter. Margins are smaller. Careers …

Our Documentary Principles

Creative & Editorial Principles At Merlins Sports Entertainment, our documentaries are built on trust, access, and authenticity. To protect the integrity of each story—and the people within it—we operate under a clear creative framework. These principles allow our films to feel honest, immersive, and cinematic, while respecting the communities and subjects who invite us in. Our approach includes: These standards are not about control—they are about consistency, trust, and protecting the story. They ensure that …