Journal

In the legends of Camelot, Merlin kept a journal — a place where visions, experiments, and future worlds were first imagined. Merlins Journal continues that tradition: a living archive of behind-the-scenes stories, development notes, immersive concepts, and cinematic journeys that reveal how Merlins Sports Entertainment turns imagination into r

Forging an Era: Inside the Development of a Football Immersive Exhibition

At Merlins, immersive experiences are not built in isolation. They are forged through culture, technology, and the evolution of how stories are told. Our creative partners previously designed and delivered an immersive exhibition experience for ACF Fiorentina, bringing a football club’s heritage into a physical, walk-through world. That work continues to inform how we approach new immersive projects today — especially as rapidly evolving technologies reshape what is now possible in storytelling. We are currently …

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People Behind the Character: Memory of a Killer -Knights of Sports Podcast – Episode III

During the 50th anniversary of the Toronto International Film Festival, Merlins took its podcast out of the studio and into the streets. Episode III of the Merlins Podcast: Knights of Sports was recorded in true Screen to Streets fashion — mobile, real, and alive — inside the Ineos Grenadier, across the red carpet. This episode introduces you to Lorraine and Melissa, two of the women working behind the scenes of Patrick Dempsey’s new Fox series, …

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Merlins Screen to Streets Beyond the Stadium | FIFA Women’s World Cup 2027

FIFA — led by President Gianni Infantino alongside influential leaders from across Brazil — has officially revealed the eight Host Cities and corresponding stadiums that will welcome the world for the first-ever FIFA Women’s World Cup™ held in South America. These Host Cities showcase Brazil’s incredible regional diversity and passion for football, bringing the tournament to communities from the northeast to the south of the country: This milestone announcement marks a major step forward in …

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Beyond the Tour 2027: Merlins Screen to Streets Along the UK Grand Départ

Tour de France UK • Edinburgh • Manchester • Lake District • Yorkshire • Cardiff • Leeds • Tour de France Femmes • Live from the Streets In 2027, the Tour de France comes to the United Kingdom in historic fashion. For the first time ever, the men’s Tour de France will begin in Edinburgh, Scotland, marking the first occasion Scotland has hosted the race. Stage Two will start in England, travelling through Manchester, the …

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Beyond the Grand Prix: Screen to Streets 2026

A Limited Merlins Series Micro-Dramas Beyond the Grand Prix • Screen to Streets • Formula 1 Culture • 2026 Limited Series In 2026, as the world’s largest sporting event — the FIFA World Cup 2026 — takes over the global stage, Merlins will launch a focused, limited series: Beyond the Grand Prix: Screen to Streets. Rather than competing with the World Cup calendar, Merlins’ Beyond the Grand Prix series will operate in selected Formula 1 …

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