In the legends of Camelot, Merlin kept a journal — a place where visions, experiments, and future worlds were first imagined. Merlins Journal continues that tradition: a living archive of behind-the-scenes stories, development notes, immersive concepts, and cinematic journeys that reveal how Merlins Sports Entertainment turns imagination into r
Merlins began life as an energy drink — launched at 30 Rock in collaboration with NBC, alongside a short-form mini-movie titled Merlin. It was an ambitious moment rooted in storytelling, culture, and momentum. Years later, the rebirth of Merlins emerged from a different spark. Inspired by the scale, emotional clarity, and cultural impact of the Eras Tour by Taylor Swift, Merlins began re-imagining what a modern brand could be — not as a product first, …
Lacrosse returns to the Los Angeles Olympic Games after one hundred and twenty years—marking a historic moment for one of the world’s oldest team sports. Lacrosse is the national sport of Canada and the Creator’s Game, first played by Indigenous peoples. Over generations, it has evolved into a truly global sport, now played across Pakistan, China, Africa, Europe, the Caribbean, and South America. Merlins Sports is drawn to the ethos of the game—its speed, skill, …
The Carbon Champagne documentary development began not as a pitch, but as a conversation — with the owner and managing partner of Champagne Carbon. What emerged was a shared instinct: this was not simply a product story, but a philosophy worth bringing to the screen and beyond. Merlins’ roots trace back to an energy drink and an early racing partnership with a former Formula 1 driver. That lineage — speed, risk, reinvention — made Carbon …
Project: Feeling Punjabi Category: Film Development Status: In Development / Co-Production Stagescreen Production / Merlins Sports Films Location: Birmingham Feeling Punjabi has been in development with StageScreen Productions for some time. It wasn’t until Tom Brady became a part-owner of Birmingham City FC that the screenplay theme of music, sports, culture and community came into sharp focus. At its core, Merlins is about community and sport. With a few thoughtful revisions, the screenplay naturally evolved …