Journal

In the legends of Camelot, Merlin kept a journal — a place where visions, experiments, and future worlds were first imagined. Merlins Journal continues that tradition: a living archive of behind-the-scenes stories, development notes, immersive concepts, and cinematic journeys that reveal how Merlins Sports Entertainment turns imagination into r

Why We Keep a Journal

This journal exists to document the work while it is being made. Merlins Sports Entertainment develops films, immersive experiences, micro dramas, and select beverage projects that live at the intersection of sport, culture, and storytelling. Much of that work happens quietly — in preparation, research, conversations, and time spent understanding the worlds we step into. This journal is not a marketing channel. It is a record. Here, we share notes from projects in progress, reflections …

Read more

What We’re Working On

The work currently in progress spans multiple formats and timelines. Some projects are in early research. Others are moving through development, access conversations, or production planning. A few are already in motion and unfolding quietly in the background. Not everything we work on becomes public immediately. Part of the process involves listening, observing, and spending time inside the worlds we want to understand before deciding how — or if — a story should be told. …

Read more