Screen to Streets | Real - World Sports Storytelling by Merlins

Episode 1 – NBC 30 Rock: Where the Merlins Story Began

Merlins Podcast: Knights of Sports Before Merlins became a world a world of films, immersive experiences, and global sports storytelling, there was the beginning at NBC’s 30 Rockefeller Plaza – a two-part movie, a first real collision with broadcast television and a moment that changed everything. Episode 1 of the Merlins Podcast opens inside the birthplace of modern broadcasting — where a young idea collided with one of the most powerful media institutions in the …

The Studio World : Screen to Streets

Where Studio Worlds Begin Merlins was born from a simple question: What happens to great worlds after the screen goes dark? Films live for a moment in cinemas, then forever in memory. But what if they could live again — in cities, in culture, in physical space? Not as exhibits. As experiences. Not as replicas. As living worlds. The Florence Origin That question became real in Florence, Italy. Working alongside our creative partners in Florence, …

Merlins, NBC 30 Rock, Screen to Streets Launch Podcast Ep1

In 1998, Merlins Sports Entertainment was not launched in a boardroom or studio lot. It was born on the road — between manufacturing floors, city streets, and television history. At the time, the Merlins team was in San Francisco at Ball Metal, overseeing the first-ever can run for the Merlins Energy Source beverage. The brand was taking physical form, transitioning from concept to product. While traveling through the city, the team noticed something unexpected: a …

What Swifties in Singapore Taught Us About Screen to Streets

Some of our most experimental ideas didn’t come from technology. They came from conversations. This is how the Eras Tour influenced Merlins Screen to Streets thinking – because the magic is on the streets. While traveling, we spent time speaking with fans — Swifties — around the Eras Tour stop in Singapore. What stood out wasn’t the concert itself, but how people arrived there. Fans came from across Asia, Europe, Australia — many countries converging …

Our Documentary Principles

Creative & Editorial Principles At Merlins Sports Entertainment, our documentaries are built on trust, access, and authenticity. To protect the integrity of each story—and the people within it—we operate under a clear creative framework. These principles allow our films to feel honest, immersive, and cinematic, while respecting the communities and subjects who invite us in. Our approach includes: These standards are not about control—they are about consistency, trust, and protecting the story. They ensure that …