Screen to streets documents how stories move from film and broadcast into the real world. From street teams to global events to cultural moments around sport, this is where Merlins captures the emotion, energy, and human side of sports beyond the screens.
Where Studio Worlds Begin Merlins was born from a simple question: What happens to great worlds after the screen goes dark? Films live for a moment in cinemas, then forever in memory. But what if they could live again — in cities, in culture, in physical space? Not as exhibits. As experiences. Not as replicas. As living worlds. The Florence Origin That question became real in Florence, Italy. Working alongside our creative partners in Florence, …
In 1998, Merlins Sports Entertainment was not launched in a boardroom or studio lot. It was born on the road — between manufacturing floors, city streets, and television history. At the time, the Merlins team was in San Francisco at Ball Metal, overseeing the first-ever can run for the Merlins Energy Source beverage. The brand was taking physical form, transitioning from concept to product. While traveling through the city, the team noticed something unexpected: a …
Some of our most experimental ideas didn’t come from technology. They came from conversations. This is how the Eras Tour influenced Merlins Screen to Streets thinking – because the magic is on the streets. While traveling, we spent time speaking with fans — Swifties — around the Eras Tour stop in Singapore. What stood out wasn’t the concert itself, but how people arrived there. Fans came from across Asia, Europe, Australia — many countries converging …
Creative & Editorial Principles At Merlins Sports Entertainment, our documentaries are built on trust, access, and authenticity. To protect the integrity of each story—and the people within it—we operate under a clear creative framework. These principles allow our films to feel honest, immersive, and cinematic, while respecting the communities and subjects who invite us in. Our approach includes: These standards are not about control—they are about consistency, trust, and protecting the story. They ensure that …
Lacrosse returns to the Los Angeles Olympic Games after one hundred and twenty years—marking a historic moment for one of the world’s oldest team sports. Lacrosse is the national sport of Canada and the Creator’s Game, first played by Indigenous peoples. Over generations, it has evolved into a truly global sport, now played across Pakistan, China, Africa, Europe, the Caribbean, and South America. Merlins Sports is drawn to the ethos of the game—its speed, skill, …