A Global Luxury Brand Builder Joins Merlins
Jean-Baptiste Prevost, Managing Director of Champagne Carbon and architect of its global luxury partnerships—including Formula One podium celebrations and Bugatti collaborations—joins the Merlins Sports Entertainment Knights of the Round Table advisory group.
Merlins Sports Entertainment proudly welcomes Jean‑Baptiste Prevost , Managing Director of Champagne Carbon, to the Merlins Advisory, Knights of the Round Table.
Jean- Baptiste is widely respected in the luxury wine and spirits world for building international distribution networks and elevating brands onto the global stage of sport and celebration.
Under his leadership, Carbon Champagne achieved worldwide recognition—including its historic presence on the podium of Formula One, where the iconic carbon-fiber bottle became synonymous with victory and prestige.
Today the brand continues its legacy through exclusive collaborations with elite luxury partners such as Bugatti, blending craftsmanship, engineering, and celebration.
Building Global Luxury Networks
As Managing Director of Carbon Champagne, he oversees the full strategic development of the company and its global growth.
His role spans multiple areas of expertise including:
Global Business Development
- Managing sales relationships with 40+ importers worldwide
- Expanding Carbon Champagne into new luxury markets and territories
Strategic Partnerships
- Negotiating and managing partnerships with global luxury brands
- Creating high-profile brand experiences and exclusive events
Finance and Corporate Strategy
- Financial planning, forecasting, and cash management
- Negotiating supplier agreements and managing global operations
Marketing and Storytelling
- Developing new cuvées and crafting the narrative around each release
- Allocating marketing budgets across international partners
Innovation and R&D
- Driving innovation that sets Carbon Champagne apart in the luxury champagne world
- Creating “blue ocean” opportunities for new luxury experiences
A Heritage Rooted in Champagne
Jean-Baptiste’s connection to the champagne world runs deep.
Born in the Champagne region of France, he is the son and grandson of winegrowers, giving him a generational understanding of the craftsmanship required to produce exceptional champagne.
In addition to Carbon Champagne, he is also the CEO and founder of:
- Wine Ambassadors
- Pol Couronne Champagne
Through these ventures, he has built an international network of certified wine professionals dedicated to expanding premium champagne brands around the world.
This global distribution network supports importers in launching new champagne brands while maintaining long-term relationships built on trust, quality, and shared success.
Elevating Luxury Brands on the Global Stage
Jean- Baptiste dedicates much of his time to traveling internationally to build distribution strategies and develop high-end luxury brands.
His background in finance and law has helped him navigate the complex challenges of building global wine and spirits brands in competitive markets.
His expertise spans:
- Entrepreneurship and luxury brand development
- Global wine and spirits distribution
- Corporate finance and financial modeling
- Strategic partnerships and negotiations
- Import-export and international business expansion
He is also a forward-looking entrepreneur with interests in Web3 technologies, crypto ecosystems, and NFT-driven brand engagement.
Why This Matters for Merlins Sports Entertainment
Merlins Sports Entertainment is building a global ecosystem that connects sport, storytelling, immersive experiences, and premium lifestyle brands.
With projects spanning global exhibitions, films, micro-dramas, wellness innovations, and premium beverages, Merlins operates at the intersection of performance, culture, and celebration.
The addition of Jean-Baptiste strengthens Merlins’ advisory team with deep expertise in:
- Luxury brand positioning
- Global distribution networks
- International partnerships and events
- Premium beverage storytelling
A New Knight at the Round Table
The Merlins Knights of the Round Table advisory group brings together leaders from sport, business, media, and luxury brands who help shape the company’s long-term vision.
Like the legendary council of Camelot, these modern knights guide Merlins as it builds new ways for fans to experience sport—from immersive exhibitions and storytelling to global brand partnerships.
With Jean-Baptiste joining the Round Table, Merlins strengthens its mission to connect elite sport, luxury culture, and unforgettable moments of celebration.
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