This journal exists to document the work while it is being made.
Merlins Sports Entertainment develops films, immersive experiences, micro dramas, and select beverage projects that live at the intersection of sport, culture, and storytelling. Much of that work happens quietly — in preparation, research, conversations, and time spent understanding the worlds we step into.
This journal is not a marketing channel. It is a record.
Here, we share notes from projects in progress, reflections from the field, and context around why certain stories matter to us. Some entries will be brief. Others may unfold over time. Not everything here will be polished or complete — and that is intentional.
We believe the process matters as much as the final work. The places we travel, the people we meet, and the decisions we make along the way shape the stories we tell.
This journal exists for collaborators, partners, and anyone curious about how these projects come together — from first idea to finished work.
We’ll update it as the work continues.
— Merlins Sports Entertainment