Creative & Editorial Principles
At Merlins Sports Entertainment, our documentaries are built on trust, access, and authenticity. To protect the integrity of each story—and the people within it—we operate under a clear creative framework.
These principles allow our films to feel honest, immersive, and cinematic, while respecting the communities and subjects who invite us in.
Our approach includes:
- Full creative and editorial control by Merlins
- Final cut retained by Merlins to preserve narrative integrity
- Editorial independence across filming, editing, and storytelling
- Embedded access where required to authentically capture environment and emotion
- Collaboration and transparency throughout the process
These standards are not about control—they are about consistency, trust, and protecting the story. They ensure that every Merlins project reflects the same level of care, craft, and cinematic quality, whether filmed on the street, in a locker room, or on the world stage.