Journal

In the legends of Camelot, Merlin kept a journal — a place where visions, experiments, and future worlds were first imagined. Merlins Journal continues that tradition: a living archive of behind-the-scenes stories, development notes, immersive concepts, and cinematic journeys that reveal how Merlins Sports Entertainment turns imagination into r

Feeling Punjabi – A Feature Film in Development

Project: Feeling Punjabi

Category: Film Development

Status: In Development / Co-Production Stagescreen Production / Merlins Sports Films

Location: Birmingham

Feeling Punjabi has been in development with StageScreen Productions for some time. It wasn’t until Tom Brady became a part-owner of Birmingham City FC that the screenplay theme of music, sports, culture and community came into sharp focus.

At its core, Merlins is about community and sport. With a few thoughtful revisions, the screenplay naturally evolved to embrace the heartbeat of Birmingham City FC and its supporters, infused with music that moves you. The film follows two young teens whose creativity sparks a new generation of sound—music born on the streets, shaped by identity, and powerful enough to unite people across cultures.

The intention is to film during the year of the FIFA World Cup, positioning Feeling Punjabi as a co-production that captures a global moment while telling a deeply local story. Football, fandom, and rhythm collide—on match days, in neighbourhoods, and through the voices of youth who dare to create something new.

Our aim is to bring this story to life by engaging the Birmingham community, the fans of Birmingham City FC, and music lovers everywhere—creating a film that makes the entire world dance. This vision is in keeping with what inspired the rebirth of Merlins itself: the cultural impact and communal energy of Taylor Swift’s Eras Tour—a reminder that music, like sport, can move generations and bring the world together.

Why We Keep a Journal

This journal exists to document the work while it is being made.

Merlins Sports Entertainment develops films, immersive experiences, micro dramas, and select beverage projects that live at the intersection of sport, culture, and storytelling. Much of that work happens quietly — in preparation, research, conversations, and time spent understanding the worlds we step into.

This journal is not a marketing channel. It is a record.

Here, we share notes from projects in progress, reflections from the field, and context around why certain stories matter to us. Some entries will be brief. Others may unfold over time. Not everything here will be polished or complete — and that is intentional.

We believe the process matters as much as the final work. The places we travel, the people we meet, and the decisions we make along the way shape the stories we tell.

This journal exists for collaborators, partners, and anyone curious about how these projects come together — from first idea to finished work.

We’ll update it as the work continues.

Audio Version YouTube

— Merlins Sports Entertainment

What We’re Working On

The work currently in progress spans multiple formats and timelines.

Some projects are in early research. Others are moving through development, access conversations, or production planning. A few are already in motion and unfolding quietly in the background.

Not everything we work on becomes public immediately. Part of the process involves listening, observing, and spending time inside the worlds we want to understand before deciding how — or if — a story should be told.

Across films, immersive experiences, micro-dramas, and select beverage projects, the common thread is intent. We’re interested in stories shaped by real people, real places, and real stakes — not just finished outcomes.

This journal will occasionally reflect that work as it evolves. Some entries will be specific. Others will remain deliberately high-level. Both are part of the process.

As projects move forward, we’ll share context where it makes sense.

Audio Version YouTube

— Merlins Sports Entertainment

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