Merlins Sports Entertainment has officially completed the acquisition of the Merlins Energy Source brand, original formula, and global rights — marking the return of a premium energy drink that first launched on one of the world’s biggest stages.
Much like iconic sportswear brands that have successfully returned to their vintage roots while evolving for modern performance, Merlins Energy Source is being relaunched for today’s high-performance generation — blending heritage, innovation, and storytelling.
Originally introduced to the market through national television and quickly gaining traction in premium retail, Merlins Energy Source built early momentum across elite sports platforms — including sponsorships connected to Ferrari Formula 1 driver Stefan Johansson, endurance racing at Le Mans, international motorsports, and polo in the UK.
Industry coverage at the time, including reports from BevNet, highlighted rapid early momentum — with growth approaching 40% during its initial market expansion, positioning Merlins as a premium brand ahead of the energy drink boom.
Now, like a great athlete’s comeback, Merlins Energy Source returns stronger — targeting today’s $80+ billion global energy and performance beverage market.
The new era of Merlins Energy Source will evolve beyond its original formula with modern performance enhancements — including electrolytes, natural guarana, Ontario ginseng, and wellness-forward benefits designed for athletes, creators, and everyday performers.
But this relaunch isn’t built on traditional advertising.
Merlins will activate the brand through immersive sports experiences, micro-dramas, athlete storytelling, and its Screen to Streets movement — connecting directly with fans beyond stadiums and screens around the world.
From its beginnings on national television to its return as a global performance lifestyle brand, Merlins Energy Source is once again stepping onto the world stage.
Merlins Energy Source — by Merlins Sports Entertainment.
A premium comeback for a new era.
Coming soon.
