Early Development -The Road to LA28 – Lacrosse Pilot and Series

Lacrosse returns to the Los Angeles Olympic Games after one hundred and twenty years—marking a historic moment for one of the world’s oldest team sports.

Lacrosse is the national sport of Canada and the Creator’s Game, first played by Indigenous peoples. Over generations, it has evolved into a truly global sport, now played across Pakistan, China, Africa, Europe, the Caribbean, and South America.

Merlins Sports is drawn to the ethos of the game—its speed, skill, physicality, and creativity. Lacrosse is raw and expressive, demanding both discipline and imagination from those who play it.

The sport exists in multiple forms:

  • Box lacrosse, played in hockey rinks
  • Field lacrosse, played globally
  • Sixes, a fast-paced format built around transition, contact, and constant motion, with minimal defensive structure

Sixes is also the Olympic format for both men’s and women’s competition.

With the support of several professional lacrosse teams granting access, we are beginning to capture the essence of the sport—fan culture, community support, and the realities faced by athletes striving to compete at the highest level.

Now in the early stages of development, our focus is on shaping a pilot that reflects not just the modern game, but the spirit and origins of lacrosse itself—remaining true to the founders of the game while exploring where it is headed next.

Netflix, FIFA & Merlins Street Teams

Merlins Sports officially launches at the FIFA World Cup 2026.

Not inside the stadiums, but in the streets — where the real energy of the game lives.

We have always believed that sport does not begin at kickoff, nor does it end with the final whistle. Sport lives in cafés, on sidewalks, in late-night debates, spontaneous chants, pickup games, family traditions, and the quiet moments before crowds arrive. Fans are everything. Their passion is the heartbeat of the game.

From the Screen to the Streets

As Netflix launches FIFA gaming exclusively on its platform, Merlins Sports activates a parallel, real-world experience — connecting digital fandom to human connection.

Our Merlins Street Teams will be deployed across three iconic World Cup cities:

  • Vancouver
  • Toronto
  • Mexico City

This is Screen to Streets in its purest form.

Street Teams will meet fans where they already gather — fan zones, public squares, cafés, transit hubs, pop-up pitches, and unexpected corners of each city. The mission is simple: capture the soul of the World Cup through the people who live it.

Live, Raw, Unfiltered

Every day during the tournament, Merlins Street Teams will broadcast live on YouTube, turning the streets into a global stage.

No scripts.

No polished studio walls.

Just authentic moments — voices, faces, emotions — happening in real time.

Fans won’t just watch the World Cup.

They’ll become part of it.

World Cup 2026 Micro Dramas

Alongside the live broadcasts, Merlins Sports will premiere our FIFA World Cup 2026 Micro Dramas — short-form, cinematic stories captured on the streets during the tournament.

These micro dramas explore:

  • First-time World Cup fans experiencing the atmosphere
  • Families passing football traditions across generations
  • Street debates, rivalries, joy, heartbreak, and hope
  • The cultural identity of each host city through football

Each piece is designed to be immediate, emotional, and timeless — snapshots of a World Cup seen from the ground up.

Why This Matters

The World Cup is more than matches.

It is movement, migration, music, language, food, and shared belief.

Merlins Sports exists to document that space between sport and humanity — the moments cameras usually miss, but fans never forget.

FIFA World Cup 2026 marks the beginning of a new chapter for Merlins Sports:

a global platform built on storytelling, community, and real fan energy — from the screen to the streets, and out into the world.

— Merlins Sports Entertainment