Merlins Screen to Streets Beyond the Stadium | FIFA Women’s World Cup 2027

FIFA — led by President Gianni Infantino alongside influential leaders from across Brazil — has officially revealed the eight Host Cities and corresponding stadiums that will welcome the world for the first-ever FIFA Women’s World Cup™ held in South America.

These Host Cities showcase Brazil’s incredible regional diversity and passion for football, bringing the tournament to communities from the northeast to the south of the country:

  • Belo Horizonte — Estádio Mineirão
  • Brasília — Estádio Nacional
  • Fortaleza — Arena Castelão
  • Porto Alegre — Estádio Beira-Rio
  • Recife — Arena de Pernambuco
  • Rio de Janeiro — Estádio do Maracanã
  • Salvador — Arena Fonte Nova
  • São Paulo — Arena Itaquera

This milestone announcement marks a major step forward in the journey to what promises to be one of the most vibrant, culture-rich editions of the Women’s World Cup ever.

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Merlins Brazilian Street Teams — Live from Every Host City

Merlins Sports Entertainment is gearing up to bring the atmosphere of the 2027 FIFA Women’s World Cup™ direct to fans around the world with our Merlins Brazilian Street Teams activation program.

What to Expect:

  • Merlins: Screen to Streets — immersive coverage from each Host City
  • Live Talks & Real-Time Reporting — capturing voices of locals, fans, and culture influencers
  • Cutting-Edge Technology in the Field
    • Meta glasses for first-person perspectives
    • Mini mobile cameras for dynamic, on-the-move shots
    • Integration with mobile broadcasts for live stories and reactions

Beyond the Tour 2027: Merlins Screen to Streets Along the UK Grand Départ

Tour de France UK • Edinburgh • Manchester • Lake District • Yorkshire • Cardiff • Leeds • Tour de France Femmes • Live from the Streets

In 2027, the Tour de France comes to the United Kingdom in historic fashion.

For the first time ever, the men’s Tour de France will begin in Edinburgh, Scotland, marking the first occasion Scotland has hosted the race. Stage Two will start in England, travelling through Manchester, the Lake District, and Yorkshire — the fifth time England has welcomed the Tour since 1974. Stage Three moves to Wales, finishing in Cardiff, before the race crosses to France for Stage Four.

The Tour de France Femmes Grand Départ will also take place in the UK, visiting Leeds — only the second time in history the women’s Tour has started outside France, following the Netherlands in 2024.

This unprecedented UK opening transforms the Tour into more than a race. It becomes a national moment — across Scotland, England, and Wales.

Merlins Screen to Streets: Live Coverage from the Route

Along the entire UK route, Merlins Sports Entertainment will deploy dedicated Merlins Street Teams in every host city.

Merlins will recruit and train young, future journalists and creators, equipping them with the latest wearable and mobile broadcast technology — including smart glasses and live-streaming tools — to capture the Tour as it unfolds on the streets.

From start lines to city centres.

From cafés to crowd barriers.

From backstreets to fan zones.

This is not highlight coverage.

This is not studio storytelling.

This is real people, real reactions, real streets — live.

No filters.

No scripts.

No delay.

Beyond the Tour: A Living Documentary

Merlins’ Beyond the Tour is a living, evolving street documentary — bringing audiences inside the emotion, culture, and atmosphere surrounding the Tour de France in the UK.

While the peloton races forward, Merlins Street Teams document what surrounds it:

the fans, the families, the first-time viewers, the lifelong followers, the cities, and the stories that never make the broadcast.

This is Merlins Screen to Streets — where global sporting moments move beyond television and return to the streets they pass through.

Edinburgh.

Manchester.

The Lake District.

Yorkshire.

Cardiff.

Leeds.

One route.

Three nations.

Countless human stories.

Beyond the Tour 2027. Live from the streets.

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Beyond the Grand Prix: Screen to Streets 2026

A Limited Merlins Series Micro-Dramas

Beyond the Grand Prix • Screen to Streets • Formula 1 Culture • 2026 Limited Series

In 2026, as the world’s largest sporting event — the FIFA World Cup 2026 — takes over the global stage, Merlins will launch a focused, limited series:

Beyond the Grand Prix: Screen to Streets.

Rather than competing with the World Cup calendar, Merlins’ Beyond the Grand Prix series will operate in selected Formula 1 host cities outside of FIFA’s peak months — creating space to explore the culture, creativity, and human stories that surround Grand Prix weekends.

This is not race coverage.

This is the world around the race.

Champagne Carbon x Merlins: A Culinary Street Series

Select episodes of Beyond the Grand Prix: Screen to Streets will feature chefs and culinary creators and will be presented in collaboration with Champagne Carbon — formerly the official Champagne partner of Formula 1 and now in collaboration with Bugatti.

Through kitchens, pop-ups, restaurants, paddock cities, and late-night streets, Merlins will document how food, celebration, and craftsmanship intersect with Grand Prix culture.

The 2026 Circuit (Planning Phase)

The 2026 Beyond the Grand Prix Screen to Streets circuit is currently in planning, with locations being selected to align with Formula 1 host cities and to avoid conflict with FIFA World Cup months.

As circuits are confirmed, this Journal will document each city, each route, and each street-level chapter.

Merlins Screen to Streets: Live from the Circuit

At every selected Grand Prix location, Merlins will deploy local Street Teams — recruiting and training young journalists and creators in each city.

Using the latest in non-obtrusive mobile and wearable technology — including smartphones, compact cameras, and smart glasses — Merlins Street Teams will bring conversations, culture, and live moments directly from the streets to Merlins’ live YouTube feeds.

From food stalls to fan zones.

From late-night cafés to morning markets.

From backstreets to boulevards.

Real.

Raw.

Unedited.

Unfiltered.

This is Beyond the Grand Prix: Screen to Streets.

A limited 2026 series by Merlins Sports Entertainment.

The Next Chapters – Upcoming Merlins Podcast Episodes

Merlins Podcast: Knights of Sports

The Merlins story did not begin at NBC.

NBC was the moment the world saw it.

But the road was already long.

As the Merlins Podcast continues, the next episodes open chapters that have never been publicly told — journeys across countries, industries, and proving grounds that quietly shaped what Merlins would become.

These are the next pages in the Merlins Journal.

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Episode 2 — Before NBC: The Unseen Road

Before broadcast television, before boardrooms, before studios — there was the road.

Episode 2 travels back to the years before NBC, to the early search for direction, identity, and purpose. From discovery abroad to the experiences that began shaping the Merlins mindset, this chapter explores the unseen path that led to the first real door.

This episode is about foundation.

The questions before the answers.

And the road no one saw.

Including the early discoveries that began to form the Merlins vision — from Sweden and beyond.

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Episode 3 — Screen to Streets: When Merlins Entered Hollywood

This chapter opens when imagination met industry.

Episode 3 explores Merlins’ first true collision with Hollywood — supplying worlds inspired by The Matrix, collaborating within the Warner Bros ecosystem, and building a brand during a moment when studios, beverages, and culture were converging.

It follows the rise of Merlins Energy Drink, the connection to Seagram, and the shockwaves that followed when Seagram was sold in a move to acquire Universal Studios — a turning point that changed the course of Merlins.

This is the story of access, momentum, ambition — and why it all stopped.

And why it didn’t end.

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Episode 4 — Merlins Racing: The Podium in Gold Coast

Some proving grounds aren’t offices or studios.

They’re tracks.

Episode 4 moves into the world of motorsport — where speed, pressure, and performance became teachers. From entering racing culture to standing on the podium at the Gold Coast, this chapter explores how competition, risk, and elite environments reshaped the Merlins philosophy.

Racing didn’t just add adrenaline.

It added precision.

It added standards.

It added a new way of seeing performance.

This is where Merlins met speed.

Episode 5 — The Patrick Dempsey Story: Memory of a Killer

Episode 5 follows the world behind Patrick Dempsey’s upcoming Fox television series Memory of a Killer, meeting the people and creative forces shaping the project.

This chapter also marks the beginning of a new Merlins adventure format — filmed inside the Merlins Ineos Grenadier and rooted in the Screen to Streets philosophy. No studios. No traditional sets. Just movement, conversation, and access.

This is where Merlins steps into new worlds.